MarketingMay 2025
Why Thought Leadership Content Is the Secret Weapon in B2B Marketing
During my time at BAKERpedia, I discovered how consistent, expert-driven content transforms audience trust into tangible business results.
4 min readRead more
Entrepreneur & Thought Leader
Hi, I'mClaire.
International Business student at Elon University, founder of CraftyKid, and passionate advocate for where creativity meets global strategy.
Global CommsMarketingEntrepreneurshipDigital StrategySpanish
C
CraftyKid Founder
Elon University '27
About
Creativity meets strategic thinking.
I'm an International Business major at Elon University (Class of '27) with a minor in Spanish and a deep passion for global communication, marketing, and digital strategy. I thrive at the intersection of creativity and strategic thinking — a combination I've cultivated through internships, service leadership, and entrepreneurial ventures.
This past summer, I worked on a strategic communications project with BAKERpedia to increase industry engagement through thought-leadership content and social media. I also bring hands-on experience in customer service, childcare, and event coordination.
I launched and continue to run CraftyKid, my handmade goods business. I'm also deeply involved in campus leadership — from club leadership to National Honors Society — and love connecting with others to make a real difference.
Currently exploring career paths that blend international business, marketing, and cross-cultural communication.
Elon University '27
International Business major, Spanish minor — building a global-first mindset.
Strategic Comms at BAKERpedia
Led thought-leadership content and social media strategy to drive industry engagement.
Founder, CraftyKid
Launched and scaled a handmade product business — crochet hats, bracelets, and pet sweaters.
Global Communication
Passionate about cross-cultural strategy, multilingual outreach, and digital marketing.
Insights
Latest Writing
EntrepreneurshipApril 2025
What Running a Handmade Business Taught Me About Brand Storytelling
Launching CraftyKid wasn't just about selling crochet hats — it was a masterclass in building an authentic brand from zero.
5 min readRead more
Global CommunicationMarch 2025
Bridging Cultures: How Bilingual Marketing Opens Doors
My Spanish minor isn't just an academic credential — it's changed how I think about audience, empathy, and messaging in a global market.
3 min readRead more
Speaking Engagements
Sharing ideas that move people.
I love sparking conversations about entrepreneurship, creative marketing, and the power of cross-cultural connection. If you'd like me to speak at your event, workshop, or panel, let's connect.
Invite me to speak01
Panel
Elon University Entrepreneurship Showcase
“CraftyKid: Building a Brand from Your Bedroom”
Elon, NC October 2024Presenter
02
Keynote
National Honors Society Leadership Summit
“Creativity as a Strategic Skill in Business”
Virtual September 2024Student Speaker
03
Workshop
Elon Marketing Club
“Social Media as Thought Leadership — Not Just Promotion”
Elon, NC February 2024Workshop Facilitator